IGS Production
Wibesite of a professional video production studio.
About the client
IGS is a company with many years of experience that presents bold solutions for video recording in the higher, but still affordable, price range. Their history begins in Poland, and in 2021 they began to provide their services in Bulgaria as well. Their distinguishing feature is the exceptional professionalism they put into every single project.What did they need
When they contacted us, IGS already had a definide idea of how they would like to be represented online. After they presented us with their ideas, we developed a few basic sample page designs.Project objective
The main goal of this project was to introduce an existing business to a larger audience. Our mission was to develop a site that properly reflects the company's work and values, while being attractive, easy to navigate and distinguishable.
About the site
Simple, Powerful, Intriguing
The design we chose for the home page of the site is extremely minimalistic, but at the same time interesting and sufficient in itself to convey the desired message to the potential customer.
Let's show the best
Similar to the home page, we also designed the page with the selected projects of IGS. Here, the main goal was to show as clearly as possible what the company's team of professionals is capable of. For this purpose, we designed the page so that there is no unnecessary elements distracting from the main content, and the photos and texts were carefully considered and selected.
Adaptability
It was of utmost importance that the design be responsive and look attractive no matter the type of device or its screen size. We spent quite a long time optimizing the pages for mobile devices, but it was worth it because the end result speaks for itself.
We are all human
Like any other site or platform we build, we developed IGS's site following all best practices regarding its accessibility for people who are blind or who need the content read to them for one reason or another. We believe that everyone has a right for easy access to the Internet and all of its content, so we aim to make our footprint accessible to everyone.
Consistency is the key
Despite the peculiarities of the design we created for IGS, and the difficulties that come with them, we tried to make the pages look as consistent as possible and the site to really look like one whole.
Interactivity
We wanted the site to be one idea more interactive. We achieved this goal by building several sections that call for action. It is the photo galleries on the projects page, the short cards of the company representatives and the contact page that are such examples.
Technical Aspects
Site
The IGS's website has one main task and that is to present the company properly to potential customers, highlighting the high level of professionalism that the team puts into every project.
With this in mind, we decided not to use an external CMS like WordPress to build it. This decision was made after extensive discussion with IGS about the pros and cons of this approach. In this case, the pros were much more: quality optimization of the pages and content, a design built from scratch to perfectly match the company's image, much faster site loading and overall better performance.
Advertising and Online Marketing
Although IGS had no interest in promoting the site, we still made the necessary preparations for this activity.
In the development process, we implemented the functionality needed for Google Analytics 4 and Facebook tracking codes to work properly. These steps were optional in this case, but we preferred to have everything prepared in case the need for advertising arose, regardless whether it will be carried out by us or by our colleagues.
We did basic SEO optimization on all pages and indexed the site in Google.
Design
As already mentioned, the design of the site was created from scratch. This gave us the freedom to fit it exactly according to the vision of IGS. The process of creating it was quite long, as we developed several variants, which we then reduced and merged according to the wishes of the IGS.Technology
Programs and Software
Like what you see?
Contact Us
We are ready to answer all your questions.